Northerly Agency
Northerly
New York city
Northerly Agency
Northerly
New York city
About
about
About
about
services
WE CAN ASSIST WITH:
BRAND DEVELOPMENT. Defining and developing your brand and implementing the brand throughout your touchpoints.
MARKETING STRATEGIES. Creating and implementing innovative marketing campaigns and optimizing the use of social media platforms, digital streaming services, your website, email marketing and creating sales funnels.
PUBLICITY AND RADIO PROMOTION. Assembling an EPK, writing press releases, and pitching media outlets and radio.
SXSW CAMPAIGN. Execute a plan for you to promote yourself at SXSW.
NETWORKING. Promote you and network on your behalf at industry conferences, events and to Northerly’s network.
Northerly Agency is proud member of A2IM (American Association of Independent Music). We love collaborating with fellow members!
Eva also serves as a committee member.
CONTACT US TODAY:
mail@northerlyagency.com
Eva Wagner at Libera Awards 2023
I'm Eva Wagner, the founder of Northerly Agency. I love design, building brands, music marketing, and content creation. Add activism to all of that, and we’re in business!
I have a diverse background in the music, media and culture industries, as well as with entrepreneurship, including:
Art director on music videos and talent management in Hollywood
Professor in media production, design, and communications
Music writer, artist management, publicist, and radio promotor
Running small growing businesses
For my full resume, find me on LinkedIn here!
I am 100% Scandinavian and 35% goofball. I love Bikini Kill, and I attempt Yoga. I live in Manhattan with my husband, Brad Wagner - you can watch him regularly host sessions for Paste Magazine and other media outlets. Check out his company, I Know We Should.
NORTHERLY’S VALUES
We believe in merging music, artists, and branding with activism as a powerful method to encourage "make the world better."
We believe in working within a collaborative network, supporting each other, and benefiting from each other's strengths.
We believe in supporting movements that encourage equality.
We believe in forward-thinking and bold creativity rather than routine, encouraging free thinkers.
We believe in supporting local artists, minority-owned businesses, and brands that seek to inspire for the greater good
CURRENT PROJECTS
management
ADVOCACY
KRYSTOFER MAISON
Krystofer Maison (he/they) is an entertainer and songwriter based in New York City. He is a classically-trained singer with a love of theater, which informs the drama and storytelling he brings to the stage. Krystofer is known for his soaring range and precision vocal control—but moreover, for his ability to program shows of rock, pop, and jazz to bring audiences on a memorable emotional journey.
GRIMALKIN RECORDS
Grimalkin Records’ mission is to mentor and support trans and queer musicians, particularly BIPOC and disabled artists, using an artist-centered holistic approach to break down barriers, create new systems and structures of support, and expand the reach of marginalized voices.
COMMITTEE MEMBER
AMERICAN ASSOCIATION OF INDEPENDENT MUSIC
The American Association of Independent Music is a trade association that represents independent record labels in the United States. Eva is a member and currently serving on the Mentor Committee.
Resources
resources
Resources
resources
FREE RESOURCE
DIY Music Marketing strategieS
Below, watch Eva host an A2IM Education Webinar with Marketing Specialist Marni Wandner (Formerly at Sneak Attack and The Syndicate) as her guest, as they educate record labels and indie bands on DIY Music Marketing strategies.
agenda
1. Define your brand: Have a clear brand and let it reflect throughout your physical materials and digital platforms.
2. Know your market: Know your niche and how to connect with your target audience.
3. Use your network: Reach out to your current network and always keep building.
4. Use social media: Post regularly and be strategic to maximize their marketing potential.
5. Publicity: Hire a publicist or pitch media outlets yourself?
6. Work on the numbers: Numbers of followers and streams do count (real organic numbers). Constantly work on attracting new followers and consider leading traffic to a few selected platforms.
7. Building your email list: Come up with a good lead magnet. The newsletter should offer value.
8. Designing your campaign: Using all the tips above to put together a marketing campaign for your next album release.
FREE RESOURCE
DIY Instagram guide
NOTE: Originally released in 2018, most of marketing strategies remain up-to-date, however some aspects are now outdated.
Check out our step-by-step DIY guide teaching you how to promote your band and grow your fanbase using Instagram! NO ADVERTISING. NO FAKE FOLLOWERS.
OUR STEP-BY-STEP DIY GUIDE COVERS:
Setting up/revamping your account and quick-starter tips to start growing today.
Clean up your current account, drive traffic, and tracking your growth.
Connecting with influencers, your network, and your potential new fans.
What the hell to post? When and how often?
How to use hashtags and what not to do.
Collaborating with other accounts.
THE BIGGEST SECRET TO INSTAGRAM GROWTH
Join our Instagram community consisting of bands, musicians, and music industry companies/professionals. The secret is, when we're a team working together in the same niche, our accounts grow faster!
"A year from today you're gonna wish you started today!" - A smart person.
WHY INSTAGRAM?
It's the best platform to gain new fans and followers without spending money.
The engagement rate is highest on this platform.
It's the best platform to build your creative (music) brand, as it focuses on visuals.
It's the fastest growing social media platform.