CURRENT PROJECTS
translator at LOKI FILMS
In-house translator for a documentary in production.
Tools: Avid, InqScribe.
ARTIST MARKETING CONSULTANT
I founded Northerly Agency in 2016, a company that offers marketing consulting, publicity and radio promotion services, and artist management in the music industry. 2016 - Present, NYC.
YouTube Studio Manager
I Know We Should is an audio and video production team specializing in recording music sessions and placing them in media outlets such as Paste Magazine, No Depression, Relix, FLOOD magazine, Holler Country, and more.
I oversee the marketing and monetization strategy of the company’s growing YouTube Channel. Feb 2024 - Present, NYC.
MUSIC INDUSTRY BRANDING & MARKETING
Krystofer Maison
I provided marketing, publicity, radio promotion, and management services via my company, Northerly Agency. Oct 2023 - Apr 2024, NYC.
Link to press release for EP MAKE A SCENE (released Mar 2024)
THE WAVY AWARDS
Co-creator, Project Manager and Marketing Lead for The Wavy Awards. My responsibilities included organizing all tasks, documents, and workflows, ensuring deadlines and budgets were met, delegating tasks, and overseeing all progress. Feb 2021 - Nov 2021, NYC.
ADDITIONAL WORK EXPERIENCE
Not listed on resume:
Marketing Manager at Blonde Records
Role entailed implementing marketing strategies and campaigns for the company and its roster. Feb 2021 - Oct 2021, NYC.
Artist Management at Shaub Entertainment
Worked with artist manager Christa Shaub (former manager for Rihanna) on marketing strategy and tour planning for clients.
Taks included strategizing and implementing digital advertising campaigns, overseeing European marketing campaigns, and European tour planning, including structuring itineraries, travel, and accommodation. Sep 2016 - Mar 2017.
Office Manager at Cartel Management
Tasks included concert and tour booking, music marketing, administrative tasks, and personal assistant for supermodel Marisa Miller. 2007 - 2008, Hollywood.
SPOTIFY PLAYLIST: PROJECTS I HAVE WORKED ON
Samples of album campaigns I have worked on through Marauder (NYC), Northerly Agency (NYC), Blonde Records (NYC), Autonomic Media (NYC), Shaub Entertainment (NYC), Miss Fixit Agency (Oslo), Cartel Management (Hollywood).
MUSIC VIDEO PRODUCTION
Line Producer, Camera Operator, Assistant Director. NYC, 2015 - 2016
The Hollows - "Jamestown." Premiered in Pancakes and Whiskey.
The Hollows - “From the Mountain to the Sea." Premiered in Billboard Magazine.
Art Director, Raging Nation Films, Hollywood 2007
The Pack - “Ridin’ In My Car”
Montana feat. DJ Unk - “Rock On”
Circus Diablo - “Loaded”
MAGAZINE EDITORIAL
Editorial Assistant and writer at GAFFA (music magazine)
GAFFA is a Scandinavian music magazine published both in print and online. I worked at the Norwegian magazine based in Oslo. Responsibilities and accomplishments included:
Wrote articles including interviews with Best Coast, Tove Styrke, Jose Gonzales (feature), and Thomas Dybdahl, as well as album reviews and online news updates
In charge of the two columns "Dine Bilder" (photos shared by readers) and "Pop Pip" (a collection of tweets tweeted by musicians)
Contributed to the annual "Festival Guide"
Represented the magazine at ByLarm, an annual music business festival i Oslo
Proofread the magazine before print
Translated articles from English to Norwegian
TV PRODUCTION
Video Journalist at TV Kristiansund
May 2008 - Nov 2008 (full-time), Kristiansund, Norway. Role entailed pre-production of TV programming, on-screen hosting, and video production, including pre-production, capturing footage, interviewing, video editing, and broadcasting.
TV show X-Factor (Monster Entertainment), Coordinator, 2009
Worked on the production both on location and taping in studio in Oslo, Norway
TV drama “Bones” (20th Century Fox), Production Assistant, 2007
Assisted the soundstage production in Hollywood.
California Music Channel, PR and Production Assistant, 2005
Internship in Oakland, CA. Operated the TV station's call system, assisted the production, and promoted movie premieres.
Seattle Morning News (KCPQ-TV Q13 FOX), Assistant Producer, 2002
Internship in Seattle WA. Produced entertainment segments for the live morning broadcast, evaluated press releases, suggested musical guests, as well as assisting the production crew.
TV Kristiansund:
photography
Concert photography - Marketing campaign for Northerly Agency
EDUCATIONAL MATERIALS FOR MUSIC INDUSTRY
INSTAGRAM GUIDE:
“Promote your band and grow your fanbase using Instagram!” (Released in 2018)
I created an extensive step-by-step guide for bands and artist.
PR and Marketing educational webinar
Watch me host an A2IM Education Webinar with Marketing Specialist Marni Wandner (Formerly at Sneak Attack and The Syndicate) as my guest as we educate record labels and indie bands/artists on DIY Music Marketing strategies. 2018, NYC.
ORGANIZATIONS
Committee member at American Association of Independent Music (A2IM)
2017 - 2020: Education Committee
Jun 2023 - Present: Mentor Committee
President of College Students in Broadcasting at SFSU
2006 - 2007. Student-run non-profit organization
Member of Golden Key Honor Society
Awarded membership in 2004 due to high-ranking academic achievements
Me at A2IM’s Liber Awards, June 2023
SAN FRANCISCO STATE UNIVERSITY
MASTERS DEGREE THESIS
With this art film, I aimed at using elements of production design to communicate the character’s inner life.