northerly network

JOIN NORTHERLY NETWORK BY

  1. Following us on Instagram: @northerly.nyc

  2. Sign up using the form below (coming soon) to be considered for our complementary publicity and radio promotion services. When you have a new release: tag us in posts about it and email us the press release if you have one.

PARTICIPATE BY

  1. On Instagram, tag us (@northerly.nyc) in posts you want us to share.

  2. On Instagram, follow the hashtag #northerlynetwork. 

  3. On Instagram, use the hashtag #northerlynetwork on your posts so we, and all accounts who use the hashtag, can easily find posts from our network to support. 

  4. On Instagram, support all the posts that use the #northerlynetwork hashtag by giving it a like and a comment. 

  5. Follow the accounts belonging to other Northerly Network members, so you all can best support each other.

BENEFITS FOR MEMBERS

  • A faster-growing brand, fanbase, Instagram, and Spotify accounts

  • Support on your creative journey

  • Coming soon: Complementary publicity and radio promotions to market your new releases to qualified participants.

The mission for our network is to

  • Inspire each other

  • Empower each other

  • Support each other

  • Experience the power of collaboration above competition

Northerly Network strives to build a community, as well as to inspire, empower, and educate bands/artists and music industry professionals. We aim for you to find support in us and each other. Through this collective and Instagram blog, we aim to support you by promoting your music and offering tips, resources, and comradery.

COMING IN JUNE 2023:

NO BUDGET TO PROMOTE YOUR NEW RELEASE?

JOIN NORTHERLY NETWORK AND WE might PITCH it TO MEDIA FOR you!

Spotify Playlist

OUR NETWORK PLAYLIST - HOW IT WORKS:

Following the steps below will help boost the playlist's algorithm and all its songs! AND you will be supporting your comrades' music!

• Follow the playlist

• Steam it weekly

• Save all the tracks by clicking the 🖤 button

• Follow all the featured bands on Spotify.

• Save the playlist as your "Artist's Pick"

  • If you have a track on the playlist, add it under "Artist Playlist" so more people will find it. BY DOING THIS, I'LL FEATURE ONE OF YOUR TRACKS PERMANENTLY, so please notify me!

• Follow @northerly.nyc on Instagram, so I know you are a member of our network.

• Got an empowering track? Tell me about it via DM or email me a press release. mail@notherlyagency.com

FREE RESOURCE

DIY Music Marketing strategieS

Below, watch Eva host an A2IM Education Webinar with Marketing Specialist Marni Wandner (Formerly at Sneak Attack and The Syndicate) as her guest, as they educate record labels and indie bands on DIY Music Marketing strategies.

 agenda

1. Define your brand: Have a clear brand and let it reflect throughout your physical materials and digital platforms.

2. Know your market: Know your niche and how to connect with your target audience.

3. Use your network: Reach out to your current network and always keep building.

4. Use social media: Post regularly and be strategic to maximize their marketing potential.

5. Publicity: Hire a publicist or pitch media outlets yourself?

6. Work on the numbers: Numbers of followers and streams do count (real organic numbers). Constantly work on attracting new followers and consider leading traffic to a few selected platforms.

7. Building your email list: Come up with a good lead magnet. The newsletter should offer value.

8. Designing your campaign: Using all the tips above to put together a marketing campaign for your next album release.

FREE RESOURCE

DIY Instagram guide

NOTE: Originally released in 2018, most of marketing strategies remain up-to-date, however some aspects are now outdated.

Check out our step-by-step DIY guide teaching you how to promote your band and grow your fanbase using Instagram! NO ADVERTISING. NO FAKE FOLLOWERS.

OUR STEP-BY-STEP DIY GUIDE COVERS:

  1. Setting up/revamping your account and quick-starter tips to start growing today.

  2. Clean up your current account, drive traffic, and tracking your growth.

  3. Connecting with influencers, your network, and your potential new fans.

  4. What the hell to post? When and how often?

  5. How to use hashtags and what not to do.

  6. Collaborating with other accounts.

THE BIGGEST SECRET TO INSTAGRAM GROWTH

Join our Instagram community consisting of bands, musicians, and music industry companies/professionals. The secret is, when we're a team working together in the same niche, our accounts grow faster!

"A year from today you're gonna wish you started today!" - A smart person.

WHY INSTAGRAM?

  • It's the best platform to gain new fans and followers without spending money.

  • The engagement rate is highest on this platform.

  • It's the best platform to build your creative (music) brand, as it focuses on visuals.

  • It's the fastest growing social media platform.